SIERRA Quotes

Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!

You are enough. You are so enough, it is unbelievable how enough you are.

In many cases, the more you try to compete, the less competitive you actually are.

Nothing truly wild is unclean.

Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.

The secret to building great products is not creating awesome features, it's to make your users awesome.

Another glorious day, the air as delicious to the lungs as nectar to the tongue.

It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome.

I am alive. I am so alive. It's unbelievable how alive I am.

Make the right things easy and the wrong things hard to do.

The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing photos, coding, or managing a project.

Just make people better at something they want to be better at.

Code as if the next guy to maintain your code is a homicidal maniac who knows where you live.

Give users what they actually want, not what they say they want.

Amazing, powerful, inspirational - those adjectives might make me sound like a fawning fan, but REWORK is that useful. Be prepared for a new feeling of clarity and motivation.

Twitter, for all its good, is a hate amplifier.

Keep your eyes open. Look at the world without prejudice, pay attention to your sources, and decide for yourself where the truth lies. That is the greatness of the path I'm offering you.

Boys are stupid, throw rocks at them.

If you believe something will make the world better, then it's always worth a try, even if you fail.

What, Rudolph wasn’t available?

Your body is the house you grew up in. How dare you try to burn it to the ground.

Could a vow be not all the way broken? Could a sin be not all the way committed?

The pain of one-sided love, of knowing that I had loved her more than she had loved me

when evoking personal recollections, patients with depersonalization often complain that memories feel as if they really didn't happen to them

I played the part well, but I was as fake as a California tan on an Alaskan cheerleader.

It’s ok, ” he murmured. “I’ve got you.

I am light and stardust in his hands.

A man and a woman wanting each other is by far one of the least sinful things I've seen

Something to remember... You only get one chance to grow and live, so make it Beautiful!

It seems supernatural, but only because it is not understood.

We are now in the mountains and they are in us, kindling enthusiasm, making every nerve quiver, filling every pore and cell of us.

There is no mountain so high we cannot climb. It is merely a matter of time.

This time it is real — all must die, and where could mountaineer find a more glorious death!