Seth Godin Quotes

The rest of the world isn't nearly as important as the few who are here.

Everyone picks the best one when given a choice.

If you can't sell to 1 in 1000, why market to a million?

Every revolution destroys the average middle first and most savagely.

We do not need to teach students to embrace the status quo.

Here's the thing: The book that will most change your life is the book you write.

Great work is always shunned at first.

The easier it is to quantify, the less it's worth.

Surprise comes from defying expectations.

The answer to the question "where do good ideas come from" is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.

Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.

Playing the game is a form of winning the game. In those competitions, we win by being resilient.

If your organization requires success before commitment, it will never have either.

What people are afraid of isn't failure. It's blame. Criticism.

Way more productive, I think, to push yourself to be more in the world, not to encourage yourself to hide.

We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.

Sharing an idea you care about is a generous way to change your world for the better.

If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

The future isn't so much about absorbing or tolerating change, it's about making change.

This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.

Listen to your fear but don't obey it.

Giving people what they want isn't always what they want.

The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.

Seeing, despite the name, isn’t merely visual.

Living and breathing an authentic story is the best way to survive in a conversation-rich world.

The ladder of success isn't a ladder. It's a series of steps with leaps interspersed along the way.

If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction.

Leaders who set out to give are more productive than leaders who seek to get.

Competent people are the most resistant to change

The YouTube video maker gets more out of making a video than you get out of watching it.

The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.

Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done.

The best experiences and the biggest ideas don't fit into a category. They change it.

Great work is the result of seeking out tension, not avoiding it.

You don't have to settle for the status quo, for being good enough, for getting by, for working all night.

It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.

Content marketing is the only marketing left

Now for the first time, you can choose yourself. You can be responsible for what you do and how you do it. You have to do the hard work of finding and pleasing an audience.

What if getting bigger isn't the point? What if you merely got better?

You gain converts by winning at something the existing provider didn't think was so important.

The danger of the Web is that you can go from idea to public announcement in under ten minutes.

Catering to the passionate is exactly what you should do.

There are always limits, and opportunities. The ones we rehearse and focus on are the ones that shape our future.

I wonder if real art comes when you build the thing that they don't have a prize for yet.

You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.

We don't become mediocre all at once, and we rarely do it on purpose.

You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.

Don't wait to be picked. Pick yourself.

Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message