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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
Most people don't see that they have options beyond what society tells them to do. That's the biggest problem. They honestly believe that compliance is the shortcut to success.
Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.
Those books of mine that are remunerative - I'm not talking about poetry here - take years to write, and I am never sure they'll be successful. So writing is a risk in more senses than one.
Why do writers, say, give up a job in economics and decide to write poetry? Or, why do they give up a job in a bank and decide to paint, like Krishan Khanna? They want to convey something.
A favorite film of mine is 'Office Space' and I love 'The Hangover.' That is a really good comedy from character in that film, and that is true of 'Office Space' too.
But if you read Jane Austen, you know that she had a wicked sense of humor. Not only was she funny, but her early writing was very dark and had a gothic tone to it.
We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
And the process of reading is such a private one. I once came into a room where a friend of mine was reading one of my books, and he clicked his tongue impatiently and shooed me off.