Seth Quotes

No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?

Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?

I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.

You cannot buy your way to share of voice today; you cannot buy attention anymore.

Mass marketing means appealing to the masses which means appealing to the average.

Do the emotional labor of working on things that others fear.

...the greatest shortage in our society is an instinct to produce. To create solutions and hustle them out the door. To touch the humanity inside and connect to the humans in the marketplace.

Evolution is the most popular way we have for dealing with change.

The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.

You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.

Think big. Start small.

If you could do tomorrow over again, would you?

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.

Faced with the opportunity to become the category of one, we almost always hesitate, almost always compromise, almost always dumb it down to play it a little bit safer

I think "creativity" is better described as failing repeatedly until you get something right.

Solving problems—actually solving them, not just claiming you do—solving perceived, urgent problems, is a surefire way to get the world to beat a path to your door.

When we think about what might go wrong, we're more likely to design something that goes right.

Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.

Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.

One key to learning and success is the willingness to try something new, and feel momentarily incompetent.

In general, organizations are afraid to fire customers, no matter how unreasonable. This is a mistake. It's good for you.

The market ... demands a signal from you that you're serious, powerful, accepted, and safe.

If you don't get it built, the work doesn't matter.

Learning is not done to you, it is something you choose to do.

What is school for? If you're not asking that, you're wasting time and money.

Mass attention is almost unattainable and it's not clear that you want it.

We need to care enough to connect, to put ourselves at emotional risk and play one note worth hearing.

Everyone will think it's stupid!" "Everyone says it's impossible." Guess what? Everyone works in the balloon factory and everyone is wrong.

You get to keep making art as long as you are willing to make the choices that let you make your art.

If you can't be remarkable, perhaps you should consider doing nothing until you can.

Habits are more powerful than fears.

The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.

Competence is the enemy of change!

The nature of revolutions is that they destroy the perfect and enable the impossible.

If you're different somehow and have made yourself unique, people will find you and pay you more.

Average feels safe but it's not. It's invisible.

I've never once met a successful blogger who questioned the personal value of what she did.

Embracing the fear of freedom, deciding to determine your own path, this is the work of a grownup.

A one-hit wonder is a legend who stopped early.

Dreams are difficult to build and easy to destroy.

By the time there is a case study about your industry, you are already too late.

Initiative is the privilege of picking yourself.

An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.

If you use your money to create exceptional products and services, you won't need to spend it on advertising.

If you have a book to write, write it. If you want to record an album, record it. No need to wait for someone in a cubicle halfway across the country to decide if you're worthy.

It might be bold to put your work into the world unadorned, but it's probably ineffective.

You can't control other people, and giving them the power to decide if you will continue to produce good work is foolish.

Remarkable work is always not on the list, because if it was, it would be commonplace, not remarkable.

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends