Simon Mainwaring Quotes
More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.
Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are responsible for socially irresponsible behavior.
CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.
What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.
Non-profits must become deeply engaged in the ways that their donor communities are using social technology.