Steve Jobs Quotes

We made the buttons on the screen look so good you'll want to lick them.

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.

I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.

I'm as proud of what we don't do as I am of what we do.

If you're afraid of failing you won't get very far

It isn't the consumers' job to know what they want.

Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.

You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent.

This is a very noisy world, so we have to be very clear what we want them to know about us

Every once in a while, a revolutionary product comes along that changes everything.

Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves.

I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete.

Focusing is all about saying no

If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have to win.

Each dream you leave behind is a part of your future that will no longer exist.

The important point is to not just follow your passion but something larger than yourself.

Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

By honoring the lives of those we admire, we make our own values known.

It gave a tremendous level of self-confidence, that through exploration and learning one could understand seemingly very complex things in one's environment.

We hire people who want to make the best things in the world.

Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path.

Great engineers are a huge multiplier.

I buy everything from CostCo. It's great; they've got everything I need.

Fear of failure falls away in the face of death.

If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.

Overnight success stories take a long time.

It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.

Creativity comes from spontaneous meetings, from random discussions.

Everyone here has the sense that right now is one of those moments when we are influencing the future.

To do anything of magnitude takes at least five years, more likely seven or eight. Rightfully or wrongfully, that's how I think.

I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience.

The real art is knowing what to leave out, not what to put in.

My job is to make the whole executive team good enough to be successors, so that's what I try to do.

We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.

Don't be afraid, you can do it.

Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

That's my job - to make sure everything is great.

Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.

You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me.

We limit how much technology our kids use at home.

We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.

None of us are as creative as all of us.

The lunatics have taken over the asylum and we can do anything we want.

I'd say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod.

A-plus players like to work together and they don't like it if you tolerate B work.

Everything is important- that success is in the details.

We had nothing to lose and everything to gain.

Some mistakes will be made along the way. That's good. Because some decisions are being made along the way. We'll find the mistakes. We'll fix them.

I think we're having fun. I think our customers really like our products. And we're always trying to do better.