Steve Jobs Quotes

You know, you keep on innovating, you keep on making better stuff. And if you always want the latest and greatest, then you have to buy a new iPod at least once a year.

We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We won't let them.

The roots of apple were to build computers for people, not for corporations. The world doesn't need another dell or compaq.

The HD revolution is over, it happened. HD won. Everybody wants HD.

The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.

People equated burning CDs with theft. That's not what burning CDs is. Theft is about acquiring the music from the Internet.

Breakthrough is how to distinguish a leader and who followed

When we started off we didn't know how to spell software.

Recruiting is hard. It's just finding the needles in the haystack. You can't know enough in a one-hour interview.

Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.

I'd rather be a Pirate than join the Navy

Mac OS X Tiger will come out long before Longhorn.

If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.

The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.

We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.

I got very interested in people who had discovered something more significant than ... intellectual, abstract understanding.

I just had a romance that I really care about, a lot-I mean, a lot-go up in smoke. Because of the stress, and the sort of other woman that Macintosh is.

But it's a disservice to constantly put things in this radical new light - that it's going to change everything. Things don't have to change the world to be important.

My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.

Stealing music is not right, and I can understand people being very upset about their intellectual property being stolen.

I know that living with me was not a bowl of cherries.

What this means is that people are seeing a stable business, which is good, and a business that is in control, which is also good.

Simply handing over your iPod to a friend, your blind date, or the total stranger sitting next to you on the plane opens you up like a book." (Steven Levy)

When you have feelings like sadness or anger about your cancer or your plight, to mask them is to lead an artificial life.

It [what you choose to do] has got to be something that you're passionate about because otherwise you won't have the perseverance to see it through.

Design isn't just how it looks. It's how it works.

As Regis Mckenna once said, the best marketing is education

The iPod is not a new category. Music is not new. It's not a speculative market. It's a very, very large market. It's been around for thousands of years and will be around as long as humans exist.

Listen to me. We're here to make a dent in the universe. Otherwise why even be here?

There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?

The problem is I'm older now, I'm 40 years old, and this stuff doesn't change the world. It really doesn't.

We just wanted to build the best thing we could build

It's more fun to be a pirate than to join the navy. On the importance of loving what you do.

I think the world's a better place because Bill realized that his goal isn't to be the richest guy in the cemetery, right?

You've probably had somebody punch you in the stomach and it knocks the wind of you and you can't breathe. That's how I felt.

To have your whole music library with you at all times is a quantum leap in listening to music. How do we possibly do this?

Innovation means saying 'no' to a thousand things.

If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.

This was a very typical time. I was single. All you needed was a cup of tea, a light, and your stereo, you know, and that's what I had.

What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.

Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.

Probably death is the best invention of life.

The problem with the Internet startup craze isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it.

Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.

I think we need editorial oversight now more than ever. Anything we can do to help newspapers find new ways of expression that will help them get paid, I am all for.

One of the failures of technology companies is that they build technologies thinking everything else will work out.

Let them know precisely what you are going to do with their data

How can you get fired from the company you started?

I dropped out of Reed College [Portland, Oregon] after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

Click. Boom. Amazing!