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All other species on this planet are gene machines only. They don't imitate at all well; we alone are gene machines and meme machines as well.
If everyone understood evolution, then the tyranny of religious memes would be weakened, and we little humans might find a better way to live in this pointless universe.
Imagine a world full of brains, and far more memes than can possibly find homes. Which memes are more likely to find a safe home and get passed on again?
Science has, after all, made some colossal blunders in the past... Our current materialism and its rejection of the idea of a spirit or soul might be just another great falsity.
One of the biggest mistakes that people make when they think about memes is they try to extend on the analogy with genes. That's not how it works. It works by realizing the concept of a replicator.
Just as the design of our bodies can be understood only in terms of natural selection, so the design of our minds can be understood only in terms of memetic selection.
Take male strategies for success in the world. If you've got all the advantages, if you're attractive and clever and all of that, you will generally go for very high quality females.
If we take memetics seriously then the 'me' that could do the choosing is itself a memetic construct: a fluid and ever-changing group of memes installed in a complicated meme machine.