W. H. Murray Quotes
I can’t and won’t promise you magic sales fairy dust or the Jedi Mind Trick for salespeople – they simply don’t exist.
Remember: when you walk into a DIY store to buy a drill, you don’t want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill.
Your target market are more bothered about whether what you sell will get them promoted, sacked, recognised, accepted, praised or laid.
Don’t tell me you’re passionate about your job – show me that you’re passionate about helping people like me.
If what you sell doesn’t help me then why are you knocking on my door?
We all need salespeople with humility, honesty, integrity, empathy and an old-fashioned work ethic that ensures the job gets done.
Ignore the people who say that the sales industry needs to become professionalised: it already has.
For all salespeople - Driving around and talking to people for a living, with no recognisable return for the time or money spent by your employer - is a job description that belongs in the past.
If you sound like a contestant from The Apprentice or if the customer believes that they are being sold AT, you have already failed.
If you don’t earn their trust at the beginning, they sure as hell won’t trust you with their money at the end.
In this wonderful modern age, if you know what you want, you can just reach out and, with the click of a mouse, take complete control of your entire buying and shopping experience.
22% of current business-to-business salespeople will be replaced by search engines within the next five years.
We all desperately need brilliant sales professionals far more than ever before – to help us, guide us, keep us informed and stop us from making diabolically stupid buying decisions.
Salespeople need to “Earn the right” to become suppliers more than they ever did before.
Weak men cannot handle power. It will either crush them, or they will use it to crush others
The sea has its moods. Sometimes it is melancholic and morose, other times fierce and feisty. But always passionate. Even when calm, one can sense the depth of the sea’s passion
It is not his body which makes a man strong, but his spirit. Nothing on the outside, but only that which comes from within.
People submit too easily to change from others. And yet, for some reason, whenever they consider changing themselves, the focus is always on what they are giving up, never what they are about to gain
Make sure everyone, who works with you or for you, feels the need to tell others about the incredible experience.
Adopt the positive in everything you do, for there will always be positivity there to find, if that is what you seek.
My intention was, only, ever to help you see the light shining brightly in front, and inside, of you.
Tell your good news as an evangelist would. Do so with a passion driven by a need to help and solve problems that some people didn’t even know they had.
Embrace the fundamentals like the closest of friends, for they will be the foundation of your future success.
Whilst people have answered questions, I have only heard my own voice thinking of the next question.
I was so sure that I knew what they needed and what I wanted to sell them that I never stopped long enough to find out what it was they wanted to buy.
Everything would have been for nothing just because I simply didn’t listen.
Speaking from the heart is simple. Listening wholeheartedly, however, is much, much more difficult and most rare.
You’ve got to be driven to become successful.
What is the true cost of a purchasing decision that goes wrong?
In the past, I have all too often listened without hearing, asking questions when I had no intention of hearing the answer or understand my customer’s requirements.
I will not let those, who cannot recognise how I can be of service, dissuade me from showing them how I can help.
I will look the part. I will act the part. I will deliver that which I have promised to deliver.
I will design myself a reputation, in which prospects can place their trust, and customers return to and recommend.
I will design my reputation and my resolve shall be absolute. I shall not give in when I know I can help.
It saddens me to note that there will always be con artists and charlatans in the world. Men who aim to fool the public by clothing themselves in the robes of experts.
Listening is a discipline. It’s all about being present at that moment in time.
I want you to start realising how far away you are from being able to listen professionally.
You listen like an amateur and fool yourself into believing it is enough when it is not.
Sceptics are persuaded by a good reputation, for it is an unspoken statement of proof.
Reputation is the panacea for those who lack confidence in their own decisions.
How we feel about those we give our business to is of vital importance.
Who would be willing to put up with less than the desired result, if they could afford to have it done properly?
The confidence felt, when dealing with genuine reputation, often outweighs the simplicity of price.
In the past, I have bargained myself away, believing that price was more important than cost, quality, reliability, or reputation. In the past, I was clearly wrong.
In this world there are those who enjoy giving people balloons and there are those who take great pleasure in popping them. And I wish to be remembered as being firmly in the first party.
Most men have professions, yet few act like professionals.