Wally Olins Quotes

Brands and branding are the most significant gifts that commerce has ever made to popular culture.

We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish the bad ones by avoiding them.

Branding is a profound manifestation of the human condition

It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood.