William Zinsser, On Writing Well: The Classic Guide To Writing Nonfiction Quotes
Don’t try to visualize the great mass audience. There is no such audience—every reader is a different person.
Writing is such a lonely work that I try to keep myself cheered up.
I'm often dismayed by the sludge I see appearing on my screen if I approach writing as a task--the day's work--and not with some enjoyment.
The writer, his eye on the finish line, never gave enough thought to how to run the race.
Good writing is good writing, whatever form it takes and whatever we call it.
...being "rather unique" is no more possible than being rather pregnant.
But on the question of who you're writing for, don't be eager to please.
It wont do to say that the reader is too dumb or too lazy to keep pace with the train of thought. If the reader is lost, it's usually because the writer hasn't be careful enough.
It wont do to say that the reader is too dumb or too lazy to keep pace with the train of thought. If the reader is lost, it's usually because the writer hasn't been careful enough
The reader is someone with an attention span of about 30 seconds.