Yves Behar Quotes

Designers have a responsibility to show the future as they want it to be - or at least as it can be, not just the way an industry wants it to be.

You can't do good work on a short-term contract. You need to be engaged over a period of time.

Sometimes you can find peace of mind by transferring yourself to different situations. They're just reminders to stay... calm.

Advertising is the price companies pay for being unoriginal.

Design needs a new relationship with the world, one that is more focused on our planet's needs.

My mantra is: 'Good design accelerates the adoption of new ideas.'

The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.

Design is a tool that either allows us to create new markets or disrupt existing ones.

When clients come to my design agency and say 'I want to be the Apple of this or that, ' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task.

I'm interested in technology for the masses. Good tech design should not just be for enthusiasts but for the general public. It should be something that touches everyone.