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Advertisements Quote of the day
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.
In New York - whose subway trains in particular have been "tattooed" with an energy to put our own rude practitioners to shame - not an inch of free space is spared except that of advertisements.
I see no reason why the artistic world can't absolutely merge with Madison Avenue. Pop art is a move in that direction. Why can't we have advertisements with beautiful words and beautiful images?
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.
Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.
It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
It's crucial to keep in mind that the hundreds of millions of dollars now spent on prescription drug advertisements are ultimately paid for by consumers in the form a higher drug prices.
I have made it a rule for a long time, not to part with the copyright of my drawings, for I have been so copied, my drawings reproduced and sold for advertisements and done in ways I hate.
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
The great art in writing advertisements is the finding out of a proper method to catch the reader's eye; without which, a good thing may pass over unobserved, or lost among commissions of bankrupt.
But I have long thought that if you knew a column of advertisements by heart, you could achieve unexpected felicities with them. You can get a happy quotation anywhere if you have the eye.
We live in a society that worships youth. On television, in magazines, in advertisements and on billboards, what sells and what is sold to us is youth.
The votes elected officials make should be based on the best interests of the American people, not the fear of retribution when shadowy groups spend millions of dollars on negative advertisements.
Have you ever considered what anxious thought, what consummate knowledge of human nature, what dearly-bought experiences go into the making of an advertisement?
When I was in England, I had seen advertisements about typing agencies; I had learned that if you really want to make a good impression, you should have your manuscript well typed.
Do any exercise you want as long as you're willing to do it. You see gym equipment on TV advertisements all the time, but guess what? It's only good if you actually use it.
I don't even notice the advertisement that comes up on my screen. I'm a smart person and it's just something I've just blacked out because it doesn't seem right to me.