Branding Culture Quotes
Branding Culture Quote of the day
The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.
Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.
Find another solution. That’s how you move toward success.
A Bombshell commands attention for her business with a strong culture, consistent branding, and simple, no-to-low cost marketing.
Man is born to dream, to be enlightened, to connect and to be fulfilled. Managers are too.
Bury My Heart is "a life-altering approach to turning managers into unconditionally committed leaders.
The question is not how to get managers’ emotional commitment but why manager’s don’t give it even if they like their company.
The personal values managers reported being the most under pressure to compromise to do their jobs successfully: 1. Family 2. Integrity.
There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.
Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.
Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.
Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.
Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.