Branding Expert Quotes
Branding Expert Quote of the day
Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
An advertising campaign should be timely.A branding campaign should be timeless.
If you don't build a personal brand, someone else will brand you with the wrong label.
In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.
Personal Brand Focus: Immediately you try to reach the masses with your brand you dilute your brand's power and falls into the average zone. You cease to be remarkable
To create growth in business, you must control your branding, marketing, and lead generation.
If you don’t know your tendencies and can’t analyze when you are most effective, then how can you get the most done in the least amount of time with the best results?
Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do…
When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.
Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.
The Best Marketing Is Education!
Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.
Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.
Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.
The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.
It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
