Branding Quotes
Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.
Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do…
90 percent of all Gillette shavers are bought by women for the men in their lives
Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...
Take your feet of of the brakes, push the pedal, give yourself the green light and be unstoppable.
Customers don't just want another cool product or service, they want to have an experience worth sharing
A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38)
I put the bra in brand, and I top it!
The assumption now is that the interests of the brand and of the game overlap to the degree that cricket need hardly be mentioned.
Never let them give you their own branding upon your name, brand yourself to avoid being falsely branded.
To reimagine IT, IT branding needs to be part of IT transformation effort.
We are addicted to attention, but when it comes to paying attention, we are not accessible.
The pride of the digital age is not just in the possession of innovative tools but the ability to skillfully connect with humans behind them
Consumers care less about your brand’s vision statement, they want value delivered
Basic geometric shapes communicate universal qualities common to all cultures. Practical design integrates them appropriately.
In geometry, as in nature, the circle is the archetypal shape of wholeness and inclusion. It is an effective shape for nonprofits or community-focused efforts.
Branding is simply pattern recognition, established across multiple tiers of application and fueled by the energy of money.
Optimal design delivers information in ways that are useful, beautiful and improve the experience of all involved: audience, client and designer.
A company has integrity when its words and actions consistently match the branding effort.
Brand integrity is the ability to present one’s brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand’s promise).
The function of advertising is simply to promote and sustain competitive advantage for brands.
If building a disruptive, dynamic brand is not in your plans, neither is profit.
Carve-out a niche, craft a personal pitch, push-out content and your brand is enriched.
If your personal brand were at a trade show alongside several thousand others, how would you fare? Now scale that to the global economy.
Sensible brands lend themselves to all of the senses.
Your volume speaks volumes. Be aware of your dynamics, your tones as well as the loudness and softness of your voice on the phone and in person.
I wouldn't have wished for something hoping that I wouldn't get it. I wouldn't have wished for it knowing that I'd get it