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Brands Quote of the day
Your ‘brand’ is what your customers think of you, not what you think of you.
I love to put on lotion. Sometimes I'll watch TV and go into a lotion trance for an hour. I try to find brands that don't taste bad in case anyone wants to taste me.
A lot of sneaker brands come to me, not even just designers. They come to me with ideas trying to push different things, and I want it to be stuff that I feel is organic.
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.
There are a million really good cigars, you gotta really float around cigars. It's not like being locked into a brand of cigarettes; at least to me it's not.
All fashion brands are about looking good. Being Human is also about doing good. And you can do good by the simple act of slipping into a t-shirt or a pair of jeans.
Every day, you always have to be cognizant of your brand. I know it can cost you [future] money, but there are a lot of things more important than money that affect your brand.
The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service and an organization that can sustain it.