Business Branding Quotes
Business Branding Quote of the day
In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.
Even if you delegate that responsibility, ultimately you are the one responsible for howyour brand is portrayed.
You’ve got to get your team to not only understand your company brand, but also to understand their personal brand.
Calling for change and being part of making change are two very different things. Stop calling for change and be a part of making the change you want to see.
Do not confuse location with direction. Location is where you are, direction is where you are going.
Scale yourself. Go beyond what you can do and what you know. Look at your content machine and make it work nonstop, seamlessly, and at scale with or without you.
We are faced with the incredible challenge of creating high quality content for a crowd of skimmers. The faster you understand this, the more effective your content tactics will become.
Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a world of beginners.
Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.
And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand.
Integrity is not just a smart and moral way to navigate your personal life. It’s also part of your professional branding, and it will inevitably affect your business success.
Not having a recognised brand & trying to stand out in the market is like going to the market without any goods.
A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.
Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.
Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.
Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.
Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.
The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.
It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
It's time to respect yourself and your dream, both truly deserve that respect. be the person you would do anything for. Be the person you will not let down.