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Love is the surprising emotion that company builders cannot ignore.
Sometimes you can grow more in a shorter amount of time with the right company than years of soul-searching alone, or by living the same patterns you've lived for your entire life.
You cannot be escorted by the belief of inadequacy and get to the destination of excellence. Go along with "a can do spirit" because that is the only companion!
Great leaders build trust from their team because the leader is willing to put his/her people “first.” Once the team believes that, they will put their leader, and the company, first as well.
Keep it calm and watch the company you keep. It's either a red card or a green card you are holding. One guides you to go on, and the other makes you give up on scoring your goals
… and now and then we could look up and give each other a thought, because I think he could have beautiful thoughts, and we could just let each other be less lonely in our loneliness.
So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.
Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.
Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.
A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.
It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.