Copywriting Quotes

Copywriting Quote of the day

People aren't interested in you. They're interested in themselves

Consumers do not buy products. They buy product benefits.

Don't confuse visibility with credibility.

Copy is a direct conversation with the consumer.

Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.

It follows that unless your headline sells your product, you have wasted 90 percent of your money.

20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier.

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

Cindy is a terrific writer and has both a studied - and an intuitive - understanding of the best practices of no-hype, high results copywriting.

Referring to an event in an untold story is a powerful technique rarely used.

The world’s most powerful business tool is also the most misunderstood. The e-factors are all about feelings not figures and feelings rule all buying decisions!