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Even your most loyal customers always have a choice about where to take their business.
Exceptional customer service proactively manages your brand and reactively can turn upset customers into raving fans based on how you handled their complaint.
Creating an ideal customer profile helps you understand who are you talking to through your marketing, and it helps you carry that message and vibe through to your customerexperience.
If your customers love you, they will not only remain fiercely loyal but become your most powerful marketing asset. Lovability is the greatest predictor of business success.
Those who deal with customers on a regular basis should be circumspect whenever they open their “traps.” It is better not to say anything at all than to say, and later, pay!
Every interaction in the marketplace produces some kind of evaluation or appraisal opportunity that can be conveyed to others by the person on the receiving end of the interaction.
You know that when a group of utility workers are withholding their customer service identification cards, they are likely engaging in some form of illegal activity at your home.
It is generally believed that nearly 40 percent of your first impression will be set from the tone of your voice. Your vocal thermometer can be more impactful than the actual words you use.
Think of the times that others remembered your name and used it kindly. How did it make you feel? When you use someone’s name it makes him or her feel recognized, appreciated, and special.