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If you create Youtility, your customers will keep you close.
Passion creates energy and magnetically pulls co-workers and customers into a shared vision, and it is exceptionally strong when linked with a leader's values.
By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
Ask your loyal customers for positive comments about your products and your service. Then post these testimonials where other customers and prospects can enjoy them.
Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
The need to engage businesses and decision makers with customers can only increase in importance, and as it does, the market research industry must recognise that engagement is a facet of what we do.
Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.
The results of "engaged" companies vs "disengaged" companies are staggering. Getting workers to be more engaging with their coworkers and customers can produce huge results.
Leaders should interact with everyone in their organization as if the interaction is being recorded and will be used as a training film on how to treat colleagues, coworkers, and customers.
Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a lot of exposure on something like this.
I have to laugh when I receive newsletters from major personalities and when you hit reply, you get a 'do-not-reply' address. It's ridiculous! Don't you want your customers to reply to you?
Companies that hire employees..that are deeply passionate create companies that customers are really really passionate about, and those are the companies that have strong brands.
What we're trying to do is determine if our shareholders and customers have been misled. We can't think of a single shareholder who would believe that the PSC order isn't in their best interest.