Fast Company Quotes
Fast Company Quote of the day
Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand.
There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.
A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.
Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.
Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.
Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.
Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.
So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.