Marketing Quotes

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

Text is the gateway drug to real time marketing.

No true fan wants to go to Comic-Con and get assaulted with a marketing blitz about just any old show.

Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive advantage for companies

Most - and I mean maybe 99% or more - graphic novels are simply fat comicbooks. The term is a bogus, cocked-up concept some marketing whizkid conceived to get comics on the shelves of bookstores.

I'm good at marketing myself through the columns. But compared to other people I know, as far as networking and pushing yourself out there, I'm not very good at that.

We react very quickly in the market. We can make quick changes.

You can sell a lot more books if you work with other authors than if you try to do everything all by yourself.

Do something every day to market each of your books for three years.

He that makes use of another's fancy or necessity to sell ribbons or cloth dearer to him than to another man at the same time, cheats him.

When you use the term 'cost per lead' you make marketing a cost center. Instead say 'investment per lead.'

There's been too much attention on marketing. Can't we just talk about the paintings?

So much of the way books get classified has to do with marketing decisions. I think it's more useful to think of literary books and sci-fi/fantasy books as existing on a continuum.

Force yourself to simplify every initiative, every product, every marketing, everything you do.

I think I sent out some résumés for marketing jobs, and they all came back in the mail because I didn't have enough postage.

For years, my job was to make the movie inexpensively. And I could bring it in. What I can't control are the costs of marketing.

Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.

When it comes to content, the best marketers know that self promotion is good!

I started modeling because I thought it would be a good stepping stone for what I was studying (marketing), but since I started it I never had any intention to fail.

Genre categorization is a capitalist (rather than artistic) thing, a symptom of marketing and major-chain bookshelf placement.

Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution.

I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.

The CMO is expected to spend more on technology than the CIO by 2017.

There's nothing remotely interesting to me about marketing music as a product.

Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights.

It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.

A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why the discipline of branding has emerged.

Kids books Grownup books That's just marketing. Books are books.

My background was computer science and business school, so eventually I worked my way up where I was running product groups - development, testing, marketing, user education.

We gained his operational capabilities and he gained our marketing skills.

The two-war strategy is just a marketing device to justify a high [military] budget.

Behind every piece of bad content is an executive who asked for it.

To me genres were always an imaginary things, they're just marketing channels.

Even the most careful and expensive marketing plans cannot sell people a book they don't want to read.

When you sign with a major label there is no guarantee that they are going to release it either unless you have a guarantee clause or a marketing clause.

This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it".

Mobile is no longer about what you can do on your cell phone. Mobile is all about doing more, all of the time.

We're living in a world where Google beats Gallup.

My theory on genre is that while there are people out there who believe that genre tells people what to read, actually I believe that genre exists as a marketing tool to tell you what to avoid.

I can't understand marketing. I think it's because I never looked at what I do as a job. I've rebelled against that and I will continue to.

When you're in the car, how well you do is down to you and you alone-no band, no management, no marketing.

The future of marketing belongs to honest information, accurate data and clear claims based on truth.

You want to understand the smallest feature set customers will pay for in the first release.

I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl.

Running a business without marketing will kill it.

Think like a customer

Corporations must answer questions about why they should be in the blogosphere. Small Businesses need to answer questions about why they shouldn't.

For corporate marketers pod-casting is low hanging fruit.

The Oscar nomination is the best marketing you can get.

Marketing is neither good nor evil.