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I think this whole division between the genres has more to do with marketing than anything else. It's terrible for the culture of music.
We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.
If you think about filmmaking as an entire spectrum, starting with the writer and ending with maybe the marketing department, the actor's contribution is a rather slender band.
The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your own feelings, thinking about what profoundly affects you.
Scale yourself. Go beyond what you can do and what you know. Look at your content machine and make it work nonstop, seamlessly, and at scale with or without you.
We are faced with the incredible challenge of creating high quality content for a crowd of skimmers. The faster you understand this, the more effective your content tactics will become.
Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a world of beginners.
DOOR MONEY” To focus on door money means one is paying so much attention to the amount of money they are making at the door they do not consider there is much more profit to be made inside a venue.
People always knock what's new but I love the modern Internet, where cleverness is currency. Social media is a cleverness meritocracy. We're living in it.
In the last decade our attention span has dropped from 13 seconds to 8. To put that in comparison a goldfish has an attention span of 9 seconds. Don't be a goldfish.
Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.