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Marketing is not selling. Marketing is building a brand in the mind of the prospect.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
I see marketing not only as a vital skill for small business success, but more importantly, as a vehicle to create art and connect deeply with and serve others to make the world a better place.
Some people have low susceptibility to advertising and marketing techniques. These are the people who aren't interested in money. Material acquisition does not serve their need for the power process.
If I could teach my children only one thing, it would be the skill of marketing. For with that skill, they could be successful at anything they chose for the rest of their lives.
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
Holding back technology to reserve business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes.
The ultimate compliment a customer can make to an organization about one of its marketing people is: "I'm not sure whether your sales rep works for me or for you."
There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
What you sow, you reap. It's a law of nature. Network Marketing is perfectly aligned with that. You get truly, EXACTLY what you're worth! No nepotism, no favoritism. That's rare today.
I've been careful to keep my life separate because it's important to me to have privacy and for my life not to be a marketing device for a movie or a TV show. I'm worth more than that.
The most successful network marketers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person's needs ahead of their own.