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The surest foundation of a manufacturing concern is quality. After that, and a long way after, comes cost.
People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.
The bottom line is that these athletes tend to be safer investments because they really value their marketing opportunities. They don't make as much money as during their active careers.
It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.
Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.
The key with blogging is to lay it all out there because sooner or later people are going to know what you know, so might as well be the first one to share the information and get credit for it.
Say whatever you want. But the United States has a kickass military and really good bullshit marketing people. If this country was a person it would be a used car salesman with a flamethrower.
There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.