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It's easier to love a brand when the brand loves you back.
People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.
The marketing of players has created untold wealth for many sports stars. You can't blame them or the company that covets the relationship with them, but that doesn't mean the player is good.
The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing.
We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And Development, Ideas Are The Lifeblood Of Business.
With the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist.