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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
I think people are too often misinformed and, in some cases, deceived. We don't have a full marketplace of ideas in this country that in any way reflects the broad, real range of ideas.
Let's take a timeout. Let's allow investors the opportunity in a period of market calm to re-examine what's happened and to deploy new strategies into the marketplace.
What works for me is that I read widely and stay focused on my writing. I'm no longer concerned about what happens in the literary marketplace. It is distracting and can lead to discontent.
We alone can devalue gold by not caring if it falls or rises in the marketplace. Wherever there is gold there is a chain, you know, and if your chain is gold so much the worse for you.
In this new digital landscape, this sort of international marketplace, it's come full circle, and I wanted to take advantage of my talent relations on both sides of the Atlantic.
When you're kept by a patron you don't have to duke it out in the media marketplace for dollars and for readers. In some ways that's a blessing because it takes a lot of pressure off you.
When looking at trends I always ask myself basic and timeless questions about business, and the one I seem to always come back to is, 'How is this different than anything else in the marketplace?'
Whatever the marketplace, if talented people are given resources, they're going to keep driving us to having better, simpler, cheaper solutions to problems.
While artists fervently believe that the art marketplace was invented by the devil and remains in his henchman's hands, they have no choice but to carry long spoons and sup there.
In the beginning, Adam — not Eve— was instructed to earn the bread by the sweat of his brow. Contrary to conventional wisdom, a mother's calling is in the home, not in the marketplace.
All this improvement is great, but all that does is get us in the game to play for improvements that we need in the future, so that we can be aggressive in the marketplace.
I think it's ridiculous to try to sell records to teenagers, because teenagers don't buy my records. And there ain't that many teenagers out there in the marketplace.
The polemics of right-wing radio are putting nothing less than hate onto the airwaves, into the marketplace, electing it to office, teaching it in schools, and exalting it as freedom.
Indeed, we must foster cost-saving competition. And that means joining the marketplace of other industrialized countries - not just for the manufacturers who sell drugs, but for consumers as well.
A huge parasite in the marketplace, feeding and fattening itself off of local television stations and copyright owners of copyrighted material. We do not like it because we think it wrong and unfair.
The marketplace obliges men, whether they will or not, in pursuing their own selfish interests, to connect the general good with their own individual success.
By giving every child a fair start, we are improving our collective future, including the private sector's ability to find talent in a very competitive global marketplace.
Industries are fearful of legislation. But if you start in the marketplace and forge a solution, you get a lot less resistance - and often a more flexible approach.
I defend the right of almost everything to be published... because I think that you're better off in trusting the marketplace than allowing other people to make that decision.