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In business presentations, positive impressions can help make a sale or win over an audience.
People in business are uniquely unqualified to see their own companies and product objectively. Too much product knowledge causes them to instinctively answer questions no one is asking.
A brand should take into account the customer’s total shopping experience—every contact point is important and should be in accord with the customer expectations.
The world’s most powerful business tool is also the most misunderstood. The e-factors are all about feelings not figures and feelings rule all buying decisions!
If a 6 foot tall talking Badger comes to your door with a great deal on health insurance, be certain to ask if it includes in-patient psychiatric care.
Prospects get called everyday by salespeople. They can tell if you are a sincere or impatient sales person who doesn't really care about their problems.
A few of us are extraverts. A few of us are introverts. But most of us are ambiverts, sitting near the middle, not the edges, happily attuned to those around us. In some sense, we are born to sell.
It's just that you are practiced at persuading, and sometimes it's quite difficult, sir to distinguish being persuaded by you from being knocked down in street and stamped on.Pg.406
Clearly you did not rise to your exalted position through sales, ” she said after a moment, only the faintest catch in her dry voice. “Because your pitch could use some work.
All the time and effort put into networking can be all for naught if there is no follow-through. The same goes for sales. And leadership. And … well, everything.
There are so many young women in film school right now, and it's just about foreign sales companies, domestic sales companies agreeing to finance films directed by and starring women.
We were told this war would be over in a matter of weeks, and that the Iraqis would be able to finance it with oil sales. We were promised it was not a mission of nation building.