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Social Media Marketing Quote of the day
Don’t optimize for conversions, optimize for revenue.
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
Being authentic, and being perceived as such by your audience, relies on your ability to ensure that every decision you make when it comes to your business is rooted in being true to yourself.
In the last decade our attention span has dropped from 13 seconds to 8. To put that in comparison a goldfish has an attention span of 9 seconds. Don't be a goldfish.
People do not want more noise in their social media streams. They want entertainment, uplifting conversations, and products that last. Most importantly, they want to be taken seriously.
Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.