A Killer Brand exists when an entity derives a disproportionate amount of success in its category because of a compelling and differentiated expectation that comes to be associated with its name.
Frank Lane
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"Frank Lane Quotes." Quoteslyfe.com, 2024. Thu. 21 Nov. 2024. <https://www.quoteslyfe.com/quote/A-Killer-Brand-exists-when-an-entity-582448>.
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This page presents the quote "A Killer Brand exists when an entity derives a disproportionate amount of success in its category because of a compelling and differentiated expectation that comes to be associated with its name.". Author of this quote is Frank Lane. This quote is about success, entity, amount, names, expectations, compelling, killers,.