A brand is a person’s gut feeling about a product, service or organization

Designers don't actually solve problems. They work through them.

The best design tool is a long eraser with a pencil at one end.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

Branding is the process of connecting good strategy with good creativity.

The central problem of brand-building is getting a complex organization to execute a simple idea.

Brand is not what you say it is. It’s what they say it is.

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.

A coward turns away but a brave man's choice is danger.

The dollar that's being paid the players has hurt the game. The players take advantage of coaches. The players' attitude is, "I make more than you, so don't tell me what to do."

Eschew the ordinary, disdain the commonplace

That tv box has a tremendous capacity to reach people.

One problem with how we think about the Bible is that people tend to jam it into narrower categories, when in fact it is many things all at once.

In the end, I think it would be lovely if we stopped this whole notion of pets altogether.

Barack Obama's large contributor was Goldman Sachs - same thing on the Republican side. If you go to both their conventions, you see the same lobbyists paying off both sides so they win either way.

He squeezes my hand, and my heart punches against my ribs. It's just like pain, this pleasure.

I didn't fail 1000 times. The light bulb was an invention with 1000 steps.

The general (federal) government will tend to monarchy, which will fortify itself from day to day, instead of working its own cures.