A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why the discipline of branding has emerged.

Designers don't actually solve problems. They work through them.

The best design tool is a long eraser with a pencil at one end.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

A brand is a person’s gut feeling about a product, service or organization

Branding is the process of connecting good strategy with good creativity.

The central problem of brand-building is getting a complex organization to execute a simple idea.

Brand is not what you say it is. It’s what they say it is.

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

The release of atomic energy has not created a new problem. It has merely made more urgent the necessity of solving an existing one.

We need the possibility of escape as surely as we need hope.

We want to live in the present and the only history that is worth a tinker's damn is the history we make today.

Christmas lights may be the loneliest thing for me, especially if you mix them up with reindeers and sleighs. I feel alone. I feel isolated. I feel I do not belong.

Ooh, the silent treatment.

jazz is the expression of America's romantic self, its sensual potency, its lyrical force.

I cant summarize my favorite movie, Jacques Tatis Play Time. You just have to see it.

A man will go to war, fight and die for his country. But he won't get a bikini wax.

A theory accepted by 99 percent of scientists may be wrong.

Base is the slave that pays.