A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

I was too far away to hear what was said but I saw in Val’s eyes the same fear that I had once known and could well guess at Lucas’ unthinking remark.

It isn't a calamity to die with dreams unfulfilled, but it is a calamity not to dream.

Any kid will run any errand for you, if you ask at bedtime.

That man is prudent who neither hopes nor fears anything from the uncertain events of the future.

He that riseth late, must trot all day, and shall scarce overtake his business at night.

And as a Christian, I got something the world didn't give me, the world can't take away, so I find joy that can never be reduced to anything.

Those few days after Kent State were among the darkest of my presidency.

I feel my brains, like a pear, to see if it's ripe; it will be exquisite by September.

The important thing is to keep playing, to play against weak opponents and to play for big stakes.