A brand is essentially a container for a customer’s complete experience with the product or company.

The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.

Selling more stuff to more people more often for more money more efficiently

Challenge everything, assume nothing.

If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind.

Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.

If you don't keep giving customers reasons to buy from you, they won't

If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.

I was one of five very clever kids, the other kids were cleverer than I was and still are and are very achieving. The girls were always first at everything and I was always 101st!

Frege has the merit of ... finding a third assertion by recognising the world of logic which is neither mental nor physical.

Something in her small eyes caught the sunlight and glistened, like a glacier on the faraway face of a mountain.

"I feel like, like pudding," Iggy groaned. "Pudding with nerve endings. Pudding in great pain."

In order to remain true to oneself one ought to renounce one's party three times a day.

I think I'm much more comfortable talking about other books than my own!

It took me several years to figure out who I am and a few more to accept what I discovered. Now, I'm in the enjoyment stage of that process and it's a happy place.

To me the book is like having a kid. I have to let it go out in the world, and great things will happen. Maybe they won't, but it has to keep on moving.

To be an artist — actually, to be a human being in these times — it’s all difficult. … What matters is to know what you want and pursue it.

It all starts from the lyric with me. If I work really hard on the lyric and get it right, then it will tell me whatever else to do, where to go.