A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
Seth Godin
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This page presents the quote "A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.". Author of this quote is Seth Godin. This quote is about memories, decision, together, taken, stores, expectations,.