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David A. Aaker Quotes: A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.
         

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.


David A. Aaker
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This page presents the quote "A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.". Author of this quote is David A. Aaker. This quote is about strategy, innovation, business, needs, realised, sometimes,.