A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

Don’t be in a rush to get big. Be in a rush to have a great product.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

If you find someone who makes you feel like you're complete, you need to fight for them.

I think every person should have some faith inside him, in his heart. What matters is not an external display of this faith, but the inner state of the soul.

The path that is best for you is the path that keeps the best of you in play.

I ate a bug once. It was flying around me. I was trying to get it away. It went right in my mouth. It was so gross!

In nothingness, there is everything, energy. The ending is a beginning.

I don't think anyone would want to come to my gallery show.

Doing the instrumental thing, you're really looking for the power of the melody to carry the record.

My health is in the hands of Allah, who has ways of testing us. Whatever happens, happens. I a'int the greatest - it's Allah. I gave myself a job. I work for God.

If you follow a religion but are devoid of the Love of God, then those that do not follow a religion but have the love of God are better.

There is no such thing as a nonpolitical speech by a politician.