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Marshall McLuhan Quotes: A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
         

A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.


Marshall McLuhan
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World War III is a guerrilla information war with no division between military and civilian participation.

World War III is a guerrilla information war with no division between military and civilian participation.



There are no passengers on spaceship earth. We are all crew.

There are no passengers on spaceship earth. We are all crew.



As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'



Obsolescence never meant the end of anything, it's just the beginning.

Obsolescence never meant the end of anything, it's just the beginning.



Publication is a self-invasion of privacy.

Publication is a self-invasion of privacy.



Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.

Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.



The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.

The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.



The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.

The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.



We look at the present through a rear view mirror. We march backwards into the future.

We look at the present through a rear view mirror. We march backwards into the future.



In an age of multiple and massive innovations, obsolescence becomes the major obsession.

In an age of multiple and massive innovations, obsolescence becomes the major obsession.





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There is no truth except the truth that exists within you. Everything else is what someone is telling you.

There is no truth except the truth that exists within you. Everything else is what someone is telling you.



Thanks. Seriously, you must have better things to do with your life than waste it on the hopeless?''I've already learned Parseltongue. What else is there?''Elvish.

Thanks. Seriously, you must have better things to do with your life than waste it on the hopeless?''I've already learned Parseltongue. What else is there?''Elvish.



I was the one with the open wound, and the river waters turned red when I bathed in them. My sadness is greater than the heavens.

I was the one with the open wound, and the river waters turned red when I bathed in them. My sadness is greater than the heavens.



Writers aren’t people exactly. Or, if they’re any good, they’re a whole lot of people trying so hard to be one person.

Writers aren’t people exactly. Or, if they’re any good, they’re a whole lot of people trying so hard to be one person.



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Every addition to true knowledge is an addition to human power.



A political policy is equated with moral right, and opposition to it with diabolical malevolence.

A political policy is equated with moral right, and opposition to it with diabolical malevolence.



Callousness and insolence bring to bare unanimous social condemnation, while the simple efforts of politeness are admired; even in those who are otherwise despised.

Callousness and insolence bring to bare unanimous social condemnation, while the simple efforts of politeness are admired; even in those who are otherwise despised.



After Watergate, which happened when I was in college, I became increasingly inspired by journalism as a way to change the world. It sounds corny, but to wake the public up, to serve a higher cause.

After Watergate, which happened when I was in college, I became increasingly inspired by journalism as a way to change the world. It sounds corny, but to wake the public up, to serve a higher cause.



I always feel a bit vulnerable when I begin a new project, especially when I am playing a character with either a troubled past or unique personality.

I always feel a bit vulnerable when I begin a new project, especially when I am playing a character with either a troubled past or unique personality.



Most gods throw dice, but Fate plays chess, and you don't find out til too late that he's been playing with two queens all along.

Most gods throw dice, but Fate plays chess, and you don't find out til too late that he's been playing with two queens all along.




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This page presents the quote "A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.". Author of this quote is Marshall McLuhan. This quote is about specifications, indifferent, social, blueprints, society, ritual, members, tone,.