A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Care to join me, Goodfellow?”“Oh, ice-boy. A moonlight stroll with you? Do you even have to ask?

Many would be cowards if they had courage enough.

Never! while heaven spares my reason, ’ replied I, snatching away the hand he had presumed to seize and press between his own.

One of the nastier trends in library management in recent years is the notion that libraries should be 'responsive to their patrons'.

I always use given and simple elements, I don't want to add or subtract anything.

To change, to convert? Why bother?

Hi,' I said, and I hugged her. I missed her more now that I actually had her in my arms than when I hadn't.

Good character is the single most important attribute of a successful and worthy life.

We have to grasp not only the Know-How but also 'Know Why', if we want to master the Toyota Production System.

And while we are on the subject of medication you always need to look at risk versus benefit.