A company shouldn't get addicted to being shiny, because shiny doesn't last.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.

You haven't got a letter on yours, " George observed. "I suppose she thinks you don't forget your name. But we're not stupid-we know we're called Gred and Forge.

Understanding breeds empathy.

Corporate humans would be regarded as a cancerous growth on the Earth by nature.

After all, it isn't the facts of one's environment, but one's attitude toward them, that determines whether one will be defeated or victorious.

Realism arises from the maturity of the minds, while Idealism arises from their conformity.

One touch of nature makes the whole world kin.

As for how I feel about any success I've had, I just feel extremely lucky. Writing is a tough racket, and there are a lot of writers out there better than me who can't seem to catch a break.

I wouldnt say Malkovich is totally insane, but hes not living in the real world. Hes living in his world, which is a fine world to live in apparently.

I think more than 20 percent of Nobel Prizes have been won by Jews.

War, like children's fights, are meaningless, pitiless, and contemptible.