A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

My battle weapons in life are very simple

Nothing in life is fair except a witnessed duel.

It is much easier to focus on what you like than on what you dislike.

A sacrifice ever remembered.Never forgotten.Another day we live.A sacrifice for you. Only for you. And so shall it be, For evermore.Paviamma

In the last few years everything I'd done up to sixty or so has seemed very childish.

Every kind of prayer, not intercessory prayer only, which is the highest kind of prayer, but all prayer, from the lowest kind to the highest, is impossible in a life of known and allowed sin.

I've done enough wrong on my own, I don't want to get blamed for something I didn't do.

Three words remain that can yet stir the blood of man: the word 'rebellion'; the word 'revolt'; the word 'revolution'.

I must try to hide my emotions. I have to live with both the victory and the defeat.

I’m just confusing the thrill of being young with the notion that the era in which I was young was in any way especially creative or remarkable.