A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading.

Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.

Advertising is what you do when you can't go see somebody. That's all it is.

Write to one person, not a million.

Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.

I’m not going to miss 95% of life to weigh 5% less.

Freedom is an internal achievement rather than an external adjustment.

The information I most want is in books not yet written by people not yet born.

'God is Love' means that He tries constantly to block your route to destruction.

When I was writing my first two books I was also freelancing and teaching and doing other odd jobs.

The basic root of happiness lies in our minds; outer circumstances are nothing more than adverse or favourable.

I will take the subway and look at certain women and think 'God, that woman's story will never be told. How come that lady doesn't get a movie about her?'

And what exotic part of the world do you come from?

the desire to enforce our own moral and spiritual criteria upon posterity is quite as strong as the desire to enforce them upon contemporaries.

The warm green of the grass, sprinkled with flowers of many hues, is a carpet whereon we walk with noiseless tread.