A global brand building strategy is, in reality, a local plan for every market.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

Brands must make use of the inclination of consumers to be persuaded by friends.

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

When you totally commit yourself to a project and do your work quietly and well, unknown friends will find you and angels will surround you.

...something more than the sum of its parts-

Haris...as a naive migrantwho just moved here, relying on you tapered worries.

The journey with a 1000 miles begins with one step.

I wish we questioned the aid model as much as we are questioning the capitalism model. Sometimes the most generous thing you can do is just say no.

When every action has a purpose, every action has a result

To choose not to choose is still to act.

Instant Karma's gonna get you, gonna knock you right on the head

When the public starts classifying you as thoughtful, someone given to serious issues, you find yourself declassified as a humorist.

In the Middle Ages, everything bad was the work of the devil, everything good, the work of God. Today, the French see everything in reverse and blame the Germans for it.