A good ad which is not run never produces sales.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

A leader. . .is like a shepherd. He stays behind the flock, letting the most nimble go out ahead, whereupon the others follow, not realizing that all along they are being directed from behind.

Such kindness wasn't a gift but a goad, scraping against one's skin like a yoke of thorns. She would have preferred him stiff, defensive, even offensive.

If everybody's not a beauty, then nobody is

I don't know who Little Richard is.

When I say that Zen is life, I mean that Zen is not to be confined within conceptualization, that Zen is what makes conceptualization possible.

We've reached the point where the demand for rules is about to replace the demand for chaos.

We have got a very short time to turn climate change around otherwise we will all die.

When we go to the desert, it's pure nagual. There you witness stupendous and incredible acts of power that your reason cannot possibly deal with.

The hardest thing about being an outcast isn’t the love you don’t receive. It’s the love you long to give that nobody wants.

And here you are hurried, And here you are gone; And here is the love, That it's all built upon.