A good advertisement is one which sells the product without drawing attention to itself.

The consumer isn't a moron; she is your wife.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Don't count the people that you reach, reach the people who count

All things in the world of Nature are not controlled by Fate for the soul has a principle of its own.

If you don’t know who you are, you will be someone else

I got this to say. You're acting like a crowd of kids.

There's a place for talking and criticism. But there's also a place to let our ACTIONS do the talking!

A minute teaches me sixty different ways to think about you.

Personally, I really enjoy sci-fi. I watch it, I read comic books, and I play video games. I love this kind of world, so too be able to work in it is a dream. I enjoy it.

Press passes can't be that hard to come by if the White House allows that old Arab Helen Thomas to sit within yards of the President.

I come from a middle class background. I have travelled a lot by trains and have lived in the world. It is a world I cannot get away from; I would not even want to.

The suburbs: signs of life, but no proofs.

Things are always worse in the steady watches of the night.