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Donald A. Norman Quotes: A good designer will actually design the company.
         

A good designer will actually design the company.


Donald A. Norman
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Other quotes of Donald A. Norman


The hardest part of design ... is keeping features out.

The hardest part of design ... is keeping features out.



Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that



Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.

Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.



When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.



Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone



I believe that robots should only have faces if they truly need them

I believe that robots should only have faces if they truly need them



Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.



Innocence lost is not easily regained. The designer simply cannot predict the problems people will have, the misinterpretations that will arise, and the errors that will get made.

Innocence lost is not easily regained. The designer simply cannot predict the problems people will have, the misinterpretations that will arise, and the errors that will get made.



Knowing how people will use something is essential

Knowing how people will use something is essential



Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.

Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.





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People argue themselves out of their pleasures

People argue themselves out of their pleasures



He shouldn't say things like that in front of the artworks, especially when they're angry, but he always does.

He shouldn't say things like that in front of the artworks, especially when they're angry, but he always does.



You need to get all the information that is related to the work that the Lord has called you to do.

You need to get all the information that is related to the work that the Lord has called you to do.



I have no clue what my stats are. Records are for after the season.

I have no clue what my stats are. Records are for after the season.



Capitalism is not a Ponzi scheme. Capitalism is a scheme of free markets.

Capitalism is not a Ponzi scheme. Capitalism is a scheme of free markets.



The only thing that can change Japan is a change in government.

The only thing that can change Japan is a change in government.



Film school is a complete con, because the information is there if you want it.

Film school is a complete con, because the information is there if you want it.



God himself helps those who dare.

God himself helps those who dare.



I want to show people my appeal through my simplicity rather than being 'I'm good looking; I know how to dress' that kind of way.

I want to show people my appeal through my simplicity rather than being 'I'm good looking; I know how to dress' that kind of way.



Never throw caution to the wind. It could whip back into your eyes and blind you.

Never throw caution to the wind. It could whip back into your eyes and blind you.




Quote Description


This page presents the quote "A good designer will actually design the company.". Author of this quote is Donald A. Norman. This quote is about designer, design, good design, company,.