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Ivan Chermayeff Quotes: A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in the right places.
         

A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in the right places.


Ivan Chermayeff
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Other quotes of Ivan Chermayeff


Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.



Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense.

Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense.



Sometimes there is simply no need to be either clever or original.

Sometimes there is simply no need to be either clever or original.



Good design should follow looking into the products and reputation of clients who approach you, but this does not mean you have to follow them into bed.

Good design should follow looking into the products and reputation of clients who approach you, but this does not mean you have to follow them into bed.



There are not many designers who are truly creative and literate. Most are self-indulgent, illiterate, fashion-mongering, service people trying to bridge a message between a product and an audience.

There are not many designers who are truly creative and literate. Most are self-indulgent, illiterate, fashion-mongering, service people trying to bridge a message between a product and an audience.





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People fear anyone who differs from what is considered normal, and in a small town the idea of normal can be as narrow as the streets.

People fear anyone who differs from what is considered normal, and in a small town the idea of normal can be as narrow as the streets.



If it weren’t for physics and law enforcement, I’d be unstoppable.

If it weren’t for physics and law enforcement, I’d be unstoppable.



Then she leant over and kissed him very slowly, with infinite tenderness. As if she had had to wait an eternity to do so.

Then she leant over and kissed him very slowly, with infinite tenderness. As if she had had to wait an eternity to do so.



The strength required for the vision of the most powerful reality is not only compatible with the most powerful strength for action, for monstrous action, for crime - it even presupposes it.

The strength required for the vision of the most powerful reality is not only compatible with the most powerful strength for action, for monstrous action, for crime - it even presupposes it.



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Economic independence is the foundation of the only sort of freedom worth a damn



No man can tell another his faults so as to benefit him, unless he loves him.

No man can tell another his faults so as to benefit him, unless he loves him.



When I go back into education, I'm going to do business studies.

When I go back into education, I'm going to do business studies.



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Teens look at cause-related efforts with some scrutiny. They know they are often a target market, but it has to make sense to them.

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People always think I'm taller than I am - not just because of the shoes I wear but because of the way I dress. It's all relatively streamlined.

People always think I'm taller than I am - not just because of the shoes I wear but because of the way I dress. It's all relatively streamlined.




Quote Description


This page presents the quote "A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in the right places.". Author of this quote is Ivan Chermayeff. This quote is about mark, long, trends, enough, iconic, fashion,.