![Stephen B. Shepard Quotes: A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.](https://www.quoteslyfe.com/images/collection3/quotations1072/A-great-brand-is-a-promise-a-1072354.jpg)
A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.
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This page presents the quote "A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.". Author of this quote is Stephen B. Shepard. This quote is about equity, intangible, reliability, community, innovation, compact, quality, promise,.